In addition to resource consents, project development, policy, plans and facilitating meetings, Gordon Consulting delivers on a number of exciting projects. Here’s a selection of them.



“Urban Eels: Our Sustainable City” is an exciting initiative that draws from the IUCN Urban Protected Areas  and Urban Specialist Group work.  It aims to create an urban-based space that will “accidentally immerse” people in nature and enable Maori to express their world view.  A collaborative effort between Tanenuiarangi Manawatū Incorporated and Gordon Consulting, Urban Eels: Our Sustainable City aims to re-connect people with the enduring relationship between man and tuna (eel)  with a focus on the importance of ritenga (customary practice), tikanga (customary system, law) and Rangitaanenuirawa (the expression of Kaitiakitanga or stewardship).


As our cities continues to grow, we will have to try to create new space for nature within the urban fabric, make nature more accessible to people and provide interpretation and education wherever possible.” [Urban Specialist Group of the International Union for Conservation of Nature (IUCN)]

  • People living in cities have diminishing contact with nature.
  • Effective conservation depends on support from urban voters, consumers, donors, and communicators.
  • The implications of this situation are many and diverse, but essentially it makes the conservation of nature ever more urgent and more difficult to deliver.


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With a lack of appropriate enforcement tools at the border and unregulated domestic markets, if you manage to get your ivory or rhino horn into New Zealand or Australia, you are home and hosed to make a killing.

“Let’s get serious about wildlife crime.” “The future of Elephants is in our hands.” “Listen to the Young Voices.” These annual World Wildlife Day messages were brought home with the conclusion of the inaugural United Nations Office on Drugs and Crime (UNDOC) 2016 World Wildlife Crime Report that all regions of the world play a role as a source, transit or destination for contraband wildlife.

The Report called for the introduction of national legislation to regulate the possession, use and sale of the most threatened wildlife products from other parts of the world. It offered potential solutions, including providing customs agents with the right tools to conduct international wildlife crime enforcement. Measures required as part of the multi-faceted strategy to combat wildlife crime, world wide.

Read full Article: Conservation Action Trust 


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Radio New Zealand Nine to Noon Interview. 

While New Zealand may seem very far away from elephant and rhino country – it is not immune to trafficking. Fiona Gordon was the lead researcher and co-author of the 2016 “Under the Hammer” report, a 9-month investigation, published by the International Fund for Animal Welfare, into the ivory and rhino horn trade in Australia and New Zealand. She says the Pacific is increasingly becoming a source and transit region for illegal wildlife trafficking, and Australia and New Zealand should take a lead.

Listen to the Interview with Kathryn Ryan: Nine to Noon Interview


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The seizure of wildlife products has more than doubled from 2011 to 2015, with shells, seahorses, corals and butterflies among the items being seized at the country’s borders.

Figures from the Department of Conservation showed the number of seizures were up from 2,268 in 2011 to 5,809 in 2015.

Over the four years from 2007 to 2011, 13,000 wildlife seizures were reported in total. This cumulative figure rose to 19,221 for the next four-year period ending in 2015.

Environmental policy analyst Fiona Gordon said despite the high rates of seizures no-one was fined in the four years to 2015, and there were only eight prosecutions under New Zealand’s Trade in Endangered Species Act.

Read full Article: No fines despite wildlife products seized at our borders

RESEARCH & COMMUNICATION: National Geographic Article. 2016

Fiona Gordon’s article  “New Zealand’s Dirty Ivory Trade Exposed” was published in National Geographic “A Voice for Elephants” November 2016. 


In April Kenya’s President Uhuru Kenyatta set fire to a stockpile of confiscated elephant ivory that amounted to the tusks of about 6,700 illegally killed elephants. He did so in an effort to show his country’s commitment to saving Africa’s elephants, stating:

“No-one, and I repeat no one, has any business in trading in ivory, for this trade means death of our elephants and death of our natural heritage.”

At New Zealand auction houses, one elephant tusk fetched $2,032 (NZD $2,900) at Art+Objects, another, at Cordy’s Fine Arts, went for $5,080 and an elephant ivory figure sold at Dunbar Sloane for $3,328.  It’s clear that demand for ivory in New Zealand remains high. It’s the same kind of demand that drives the current elephant poaching crisis in Africa.

New Zealand is part of the international illegal trade in ivory: During the past four years, three convictions have connected New Zealand’s dirty business directly to the U.S., U.K., and France.

Link to National Geographic Article “New Zealand’s Dirty Ivory Trade Exposed”


In September 2016 the collaborative work of Gordon Consulting, “For the Love of Wildlife”, “Nature Needs More” and International Fund for Animal Welfare (IFAW) resulted in the delivery of a communique, signed by 56 Australian and international organisations, to Australian Minister for Environment and Energy, Hon Josh Frydenberg, calling for a domestic trade ban on all elephant ivory and rhinoceros horn. 

Minister Meeting Australia 2016

From left to right: Rebecca Keeble (IFAW Australia), Lynn Johnson (Nature Needs More), Fiona Gordon (Gordon Consulting), Hon Josh Frydenberg, Donalea Patman OAM (For the Love of Wildlife)

Link to Communique: Communique AUSTRALIA


Fiona Gordon of Gordon Consulting was the principal researcher and co-author of Under the Hammer “ , the International Fund for Animal Welfare (IFAW) 2016 Report which provides the results of the first ever investigation into the nature of the auction house trade in elephant ivory and rhino horn in Australia and New Zealand. 


Over a nine-month period more than 2,400 ivory items were found for sale at 153 auctions conducted by 17 auction houses. Investigators also found seven rhino horn items for sale at five auction houses. Very few of the catalogue listings for the ivory lots for sale referred to any provenance documentation about the item’s origin, history and authenticity; leaving potential purchasers at risk of breaking the law.

Link to Report: “Under the Hammer” IFAW 2016


NZ Herald “World Wildlife Day: Is that a crime you’re wearing?”

By Fiona Gordon

Environmental policy analyst Fiona Gordon says New Zealanders need to be better aware that their seemingly innocuous overseas shopping could be fueling the illegal wildlife trade.

Herald Wildlife Crime.pngMany traditional Asian medicines brought into New Zealand contain ingredients that come from a range of endangered animals – including tiger claws. Photo / Getty Images

Being singled out for a fashion faux pas is never nice, but the real fashion crimes are the ones arriving steadily at New Zealand’s international airports.

A 2013 report, published by the Transnational Environmental Crime Project at the Australian National University in Canberra, showed there were over 9000 incidents of illegal wildlife imported into New Zealand between 1980 and 2010 – almost twice that of the UK, and nine times more than our Aussie neighbors for the same period.

Is this something New Zealanders should be embarrassed about? Our nation is extremely well respected around the world for its effective border control. Such effectiveness may well be one of the reasons for the higher number of confiscations. But collecting illegal wildlife from other countries at our border is the ambulance at the bottom of the cliff for these animals and plants. We should be at least a little shame faced by the numbers and we should certainly be more savvy with our overseas purchases….

Full Article: Is that A Crime You’re Wearing?


NZ Herald: “World watching as NZ decides on ivory trading ban”

By Fiona Gordon

World Watching Trade ban

Elephant populations are in peril. Photo / Getty

“Only a truly global movement can end the slaughter of elephants,” Wildlife Conservation Society President Cristian Samper says, stating that such a decision by New Zealand would “show that your nation has stood up against poaching and trafficking and told the world that ivory consumption is unacceptable”.

Reports from US intelligence agencies and the UN show that profits from ivory trafficking are fuelling crime, corruption and violence in fragile African democracies and financing organisations that threaten security.

Samper’s view is echoed by Humane Society International President and CEO Andrew Rowan. “New Zealand’s close proximity to numerous biodiversity hotspots and hubs of illegal wildlife trade in the Asia-Pacific region make it an important ally,” he says.

Rowan considers publically destroying New Zealand’s seized ivory as an opportunity to assert regional and global leadership by becoming the first country in the region to do so, and to prohibit ivory trading. He adds that this would be a “symbolic gesture for New Zealand to show resolve in tackling wildlife trafficking”…..

Full Article: World watching as NZ decides on ivory trading ban


Gordon Consulting engaged with 15 of the world’s most influential leaders in conservation and high profile New Zealanders to develop the content of an Open Letter to the New Zealand Government regarding the international illegal wildlife trade. The Open Letter was delivered directly to Government and published in the Dominion Post 19 July 2014.

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NZ Herald: “New Zealand’s role in elephant ivory trading”

By Fiona Gordon

A photo exhibition, petition and report highlight the plight of the elephant and New Zealand’s hidden role in international ivory trading. The report’s author, Fiona Gordon, explains how it fits together.

NZ role in ivory trade.pngA new petition seeks to expose New Zealand’s role in elephant ivory trading. Photo / Getty Images

Six powerful images depicting the elephant poaching crisis and rampant ivory trade in China and the Philippines form part of a world-renowned exhibition in Auckland, taking place as a petition is lodged to ban ivory trading in New Zealand.

The London Natural History Museum’s exhibition Wildlife Photographer of the Yearis showing at the Auckland Museum until August 3.

It includes six photos from award-winning wildlife photographer Brent Stirton. The caption for one image, titled The End of the Elephants, reads: “The patronage and obsession of such wealthy collectors sustains the trade in illegal ivory, creating an inevitable threat to elephant populations worldwide.”….

Full Article: New Zealand’s Role in Ivory Trade

RESEARCH & REPORTS: New Zealand Ivory Trade Report. 2014

Gordon Consulting researched and published the first ever report on the New Zealand Ivory Trade 1980 – 2012.  The Report was submitted to the New Zealand Government and was used to inform the Foreign Affairs, Defence and Trade Committee in making their decision on Petition 2011/108 of Virginia Woolf and 4,000 others.

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The report includes direct comment from African Wildlife Foundation (AWF): Dr. Patrick Bergin CEO; Born Free Foundation: Will Travers, Founder and CEO; Environmental Investigation Agency (EIA): Mary Rice, Executive Director Environmental Investigation Agency UK; Humane Society International (HIS): Andrew Rowan, Ph.D. President and CEO, Humane Society International Chief Scientific Officer, The Humane Society of the United States;  Tanzania Association of Tour Operators (TATO): Vice Chairman, Peter Lindstrom; Wildlife Conservation Society (WCS): Cristian Samper, President and CEO.


NZ Herald: “Canned lion hunting: South Africa’s dirty little secret”

By Fiona Gordon

SA DIrty Secret.pngAucklanders march to highlight the plight of the lion last Saturday. Photo: Amy Fleming

Last Saturday in Auckland, New Zealanders joined thousands of other protesters across the world in the first ever Global March for Lions, to highlight the plight of lions caught up in the ‘canned’ hunting industry.

Canned hunting is where the animals are enclosed, may have been reared for the hunt (so are almost tame) and may even have been drugged to make them easier to shoot.

According to the Big Life Foundation, an organisation working to establish a holistic conservation model in the Amboseli-Tsavo region of Africa, 75 per cent of Africa’s lions have been wiped out in just the past twenty years.

LionAid, a charity organisation working to protect and conserve endangered lions worldwide, reports that many nations have already lost their lions, and Nigeria, Kenya and Uganda predict local extinctions in the next ten years.

The NGO Campaign Against Canned Hunting (CACH) reports that there are fewer than 4000 lions left in the ‘wild’ in South Africa, but more than 8000 exist in captivity where they are “bred for the bullet or the arrow”. Chris Mercer, a conservationist and the founder of CACH, most recently put the number of ‘wild’ lions in South Africa at a mere 2734.

Full Article: Canned lion hunting: SA dIrty little secret


NZ Herald: “Trademe Bans Ivory Sales”

By Fiona Gordon

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Ivory for sale today on

Trade Me has announced they will ban the sale of ivory and other animal parts of endangered species including rhinoceros, tigers, lion, leopards, jaguar, cheetah, elephants, gorilla, chimpanzee, red panda, dugong and manatees.

The ban will come into effect on September 17. It will become a breach of Trade Me’s terms and conditions for selling any item made of or containing ivory, regardless of age or size. There are only two exceptions – pianos with ivory keys manufactured before 1975 and bag pipes with ivory parts manufactured before 1975.

Earlier this year, Trade Me was urged to ban the sale of all endangered animal products by the International Fund for Animal Welfare (IFAW)…..

Full Article: Trademe Bans Ivory Sales


NZ Herald: “Opinion: Rhino horn medicine or safari auction – what’s the difference?”

By Fiona Gordon

Safari or medicineThe auction of a permit to kill an endangered black rhino has sparked controversy. Photo / Getty Images

Opinion: The auction of a permit to hunt an African black rhino for US$350,000 threatens the credibility of anti-wildlife trafficking efforts, says Fiona Gordon.

The demand for rhino horn, lion and tiger bone and elephant ivory for use in traditional medicine, or as a show of wealth or status in certain Asian cultures, is recognised internationally as a threat to the very survival of these iconic species. The need for campaigns to reduce demand is clear. In order to be successful, campaign messengers will naturally require a certain amount of credibility and authority – a tall order when rhinos, big cats and elephants continue to be sought-after hunting trophies, an acceptable practice in other cultures.

The Obama administration sent a clear message with a July 2013 executive order establishing a presidential task force and the Federal Advisory Council on Wildlife Trafficking. On the Council’s agenda, at their first meeting in December in Washington DC, was the development of a national strategy to combat wildlife trafficking, which includes numerous initiatives to reduce demand in Asia for endangered species and their body parts, in particular elephant ivory and rhino horn.

Full Article: Opinion: Rhino Horn Medicine or Safari Auction


NZ Herald: “No wild elephants by 2025?”

By Fiona Gordon

No WIld Elephants by 2025.pngRangers with confiscated ivory. Photo: © 2013 The David Sheldrick Wildlife Trust.

Conservation: One elephant is killed for its ivory every 15 minutes. At this rate none will roam in the wild by 2025.

Late last year, poachers added cyanide to waterholes in Zimbabwe, killing more than 300 elephants. In March 2013 an entire herd of elephants was slaughtered, in Cameroon, by an estimated 300 poachers riding horseback. In October 2012 the famous Matriarch Qumquat, born in 1968, and her two daughters, Qantina and Quaye, were found with their faces entirely hacked off. Qumquat’s orphaned calf, Quanza, is now in the care of the David Sheldrick Wildlife Trust in Kenya.

Sadly, these are but a few of the many poaching incidents that are now occurring alarmingly frequently in Africa, to feed an insatiable demand for ivory.

It hasn’t always been this way, although history is repeating itself. The reckless hunting and relentless ivory demand of the 1970s and 1980s decimated African elephant populations. A global ban on the ivory trade was put in place in 1989, such that only ivory sourced before 1989 could be traded….

Full Article: No Wild Elephants by 2025?


NZ Herald: “Eschew the ivory trinket”

By Fiona Gordon

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Ivory bracelet. Photo: Getty images

Popular holiday destinations for New Zealanders unsurprisingly include African and Asian countries, providing a plethora of sunny options in comparison to our typically unpredictable festive season clime. On average over 5000 New Zealanders visit China, almost 3000 visit Thailand, and over 2800 visit Hong Kong and Malaysia each month. South Africa sees just over 1000 New Zealanders every month, and another 900 or so of us pop over to Vietnam.

Who could opt out of an African safari, the chance to view the iconic elephant, rhino and lion? China, with it’s lovable panda and the bustling mega-sized modern cities showcasing some of the world’s most remarkable infrastructure. And Thailand beckons with its noisy markets of Bangkok and stunning beaches in the South – a must for those who wish to bring home that “I-have-been-overseas-tan”.

Yes, travel is good for the soul, but it’s always good to get home too. And, when we do arrive home we will want to have brought with us a memento or two. Some will even have purchased an extra suitcase to accommodate their keepsakes, reluctantly paying for the excess baggage as well.

From chopsticks to a Thai silk scarf to a collection of fridge magnets, it really doesn’t matter what the memento is, as long as it reminds us of our travels.

With the exception of ivory, that is. Illegal ivory can turn up anywhere. It even turns up on New Zealand’s shores. But the main destinations and/or transit points for illegal ivory are China, Thailand, Vietnam, and Hong Kong, where it is difficult to spot amongst the legal domestic trades for ivory carvings and trinkets. Just last year, two jewelers in New York City, the center of America’s ivory trade, were caught with more than a ton of illegal ivory. Legal or not, every piece of ivory comes from a dead elephant….

Full Article: Eschew the ivory trinket


NZ Herald: “Rhinos: Myth may wipe out a species”

By Fiona Gordon

Rhino Trade ArticleA four man anti-poaching team permanently guards Northern White Rhino on Ol Pejeta Conservancy in Kenya. Photo / Brent Stirton

Conservation: The Rhinoceros is ‘consumed’ by those gambling on a myth or wanting to show off their individual wealth, and others who are simply proud to display their hunting trophy.

A 52-year-old woman in Vietnam is concerned when examinations reveal a spot on her right breast and a shadow on an ovary. When asked by National Geographic if she believes Rhino Horn may help cure her, she says “I don’t know, but when you think you might die, it can’t hurt to try it.” She drains her glass of ground amber-coloured horn mixed with water. “I hope it works,” she says.

The black rhinoceros is on the verge of extinction, with only an estimated 5055 black rhinoceroses left in the world. This 96 per cent decline over the past century is due largely to poaching. Despite the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) 1977 international trade ban, Rhino Horn can fetch NZ$60,450 per kilogram in the Asian market…..

Full Article: Myth May Wipe Out A Species


NZ Herald: “Urgent anti-poaching deal may save elephants”

By Sophie Barclay, Fiona Gordon

Urgent antipoaching dealThe African Elephant could disappear in ten years if current poaching levels continue. Photo / Getty Images

Conservation: African states located along the illegal ivory chain have this week agreed to implement immediate measures to stem the illegal trade and poaching of elephants throughout Africa.

The deal, struck at the African Elephant Summit and convened by the International Union for Conservation of Nature (IUCN) and the government of Botswana, is the first ever to highlight the whole ivory value chain from elephant range states, to ivory transit states including the Phillipines and Malaysia and states where ivory is eventually sold on the black market such as Thailand and China.

H.E. Lieutenant General Seretse Khama Ian Khama, President of the Republic of Botswana, said it was time for African and Asian states to work together to stamp out the ivory trade. “Our window of opportunity to tackle the growing illegal ivory trade is closing and if we do not stem the tide, future generations will condemn our unwillingness to act.”

Full Article: Urgent anti-poaching deal may save elephants

RESOURCE MANAGEMENT: Environment Court Evidence. 2012

Gordon Consulting worked with Horizons Regional Council planners to research and prepare evidence for the Environment Court Hearing relating to landscapes under their Regional Policy Statement and Regional Plan.

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“Bringing the Spark Back to the Park” Gordon Consulting engaged with the community, Palmerston North City Council and Horizons Regional Council, to bring new life to an under utilized park in Palmerston North.

With generous local funding Peren Park now has two additional seats, boasts over 500 native plants and a wide limestone pathway for everyone to enjoy.  In March 2016 the new signage was unveiled, allowing the community to readily appreciate the history behind Peren Park and the man it is named after, Sir Geoffery Peren.

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